We dig deep to uncover what makes you different, who needs what you offer, and how to communicate with them in a way that they feel understood. This becomes the foundation for all your branding and marketing decisions, ensuring your message cuts through the noise.
You need more than just a pretty logo. From creating a complete brand language that embodies your brand’s essence – a catchy name, stunning visuals, messaging that resonates, and a look that attracts your ideal clients, this is how we set you apart from the competition.
We help you grow the brand further than just some documents on a drive. This isn’t just about getting noticed, it’s about turning your brand’s message into action and achieving measurable results.
We align purpose, business and brand strategy using a design thinking approach so you can achieve your goals and define a brand that creates a better today.
Think of this as our detective work. We dive deep into your business, competitors, and your ideal customers. We then analyse the industry with it’s market trends, and uncover the insights that will set your brand apart.
Kickoff call, Stakeholder interviews, Desk research, Customer surveys
Using all the insights gathered, and by having live collaborative workshops, we define together with you the business & brand strategy necessary to achieve your objectives.
Strategic workshop, Purpose, Vision, Mission, Values Positioning, Architecture, Value Proposition, Narrative
This is where we turn the brand strategy into something real. We use our creativity to design a brand identity that will grab attention and leave a lasting impression. We’ll collaborate with you through iterative cycles, where we test concepts and gather feedback until it’s perfect.
Name, Tone of voice, Messaging platform, Logo design, Typography, Color palette, Brand guidelines
Now that your brand is ready to shine, it’s all about getting your message out there. We’ll help you launch your brand across all channels and consumer touch-points, making sure that it’s seen and perceived in the right way.
Website, App, Packaging design, Brand campaign, Social media kit, Print materials, Presentation deck
We offer 3 packages tailored to specific needs from your business journey, from brand design to full-scale activation.
The Good-to-go™ package is ideal for for early-stage businesses with a validated model and a need for speed. It offers an agile 8 week-sprint where we’ll set the fundaments of your brand identity.
Foundation™ offers a structured process for companies playing in a crowded market or looking to grow into a new one, perfect for a refresh or rebrand that allows them to scale. It combines a full strategic approach and creative execution to build a solid brand.
Full-Brand™ guides established businesses through a complete brand transformation, from research, strategy, design and launch. We guide you through every step, ensuring a seamless transition and a brand that resonates with your audience.
Have unique needs or ambitious goals that go beyond our packages? We can create a tailor-made branding solution that aligns perfectly with your vision and that delivers results.
You’re driven by making a real difference, not just selling fluff. Your products or services add genuine value to consumers’ lives, and you want your branding to reflect that.
You know building a standout brand takes effort and a collaborative spirit. Fast fixes aren’t your style; you’re in it for the long haul.
You believe a great agency relationship is built on trust and a shared vision. You’re open to long-term collaboration, not a one-and-done deal.
You’re open to being challenged by data and insights, even if it means pivoting your initial ideas. Your priority is creating branding that truly works, not clinging to a pretty picture that misses the mark.
You believe that serious doesn’t have to mean stiff. You’re ready to inject some fun and personality into your brand-building journey.
Better Today™ is the branding partner that helps companies that do good communicate their true value and attract the right customers.
