Art InSite is on a mission to empower everyday people to create beautiful, functional spaces. Unlike traditional, theory-heavy courses, Art InSite offers hands-on learning through live masterclasses and interactive courses, making interior design accessible to everyone.
Research & Insights
Brand Strategy
Visual Identity
Website Design
Social Media Design
The outdated interior design educational system lacked modern, engaging, and personalised learning experiences. Iulia Naidin and Ada Ciortea founded Art InSite to disrupt interior design education, offering an unconventional approach based on their belief that beautiful surroundings foster well-being and that interior design is a pathway to a more fulfilling life.
To validate Art InSite’s unconventional approach, we conducted extensive customer surveys, diving deep into the aspirations and pain points of potential students. This data-driven approach allowed us to tailor a brand strategy and messaging that resonated with the modern learner, showcasing Art InSite as a viable and attractive alternative to traditional education.
Through a collaborative workshop, we defined Art InSite’s brand strategy, focusing on simplifying the learning experience through the brand idea “Untying interior design.” This process revealed the brand’s unique personality: approachable, inspiring, and creative, yet grounded in practicality and expertise.
Art InSite’s visual identity embodies the brand’s welcoming and approachable personality while maintaining a premium aesthetic. Inspired by the tagline “Untying Interior Design,” the logo features interconnected lines forming the letter “A,” symbolising the accessible nature of the brand. This motif extends to a flexible design system, allowing for infinite variations while maintaining consistency. A warm and expansive color palette ensures versatility and reinforces the brand’s inviting atmosphere.
Leveraging our creative concepts, we extended Art InSite’s identity to their digital presence. We designed a captivating landing page that tells their story and communicates their value proposition, while customisable social media templates ensure brand consistency and quality across all channels.
Better Today™ is the branding partner that helps companies that do good communicate their true value and attract the right customers.
