Joculesq emerged as a solution to the growing disconnect between people in a digital age dominated by smartphones. By reimagining physical games as customizable rental packs, Joculesq aims to facilitate genuine social interaction and foster meaningful connections among friends.
Brand Strategy Sprint
Visual Identity
Website Design
Observing the post-pandemic decline in genuine social interaction, Joculesq’s co-founders sought a way to combat isolation and bring people together. They partnered with us to create a brand that would appeal to young people and position Joculesq as a fun and engaging alternative to typical social gatherings.
To connect with a young audience, we had to understand their mindset and create a brand identity that resonated with them. We utilized a dynamic color palette, bold typography, and eye-catching illustrations to design an energetic, enthusiastic, and playful visual identity for Joculesq.
We helped Joculesq rethink their website and user experience in order to create a shopping journey that was easy and engaging. We also supported them with additional visual assets to make it easy to expand the brand further on, including detailed guidelines to implement the design language across every communication channel.
